Selected works
Selected cases showing how complex operational, regulatory, and commercial situations—and the documents surrounding them—can be turned into clear business narratives.
This is the kind of work agencies need for industrial, manufacturing, and regulated clients.
How We Won a Tender with a Product That Didn't Exist
The problem
No finished product. No formal requirements. No prior experience. Four months before the tender.
The outcome
A cargo-tracking platform that changed how one of the world's largest steel producers monitored shipments and became a twelve-year client relationship.
What this sample demonstrates
Turning a complex, multi-year operational project into a business narrative that non-specialists can follow. Covering strategic decision-making under uncertainty, stakeholder management in a hostile environment, and the moment a product discovers its real value in use.
Read the full case study → How a damage inspection contract became a trading intelligence system
The misconception
Everyone believed the regulator needed paper certificates.
In reality, they needed only one thing: a trusted certification decision. Once that distinction became clear, an entire industry's operating model could change.
What this demonstrates
- Turning operational and regulatory resistance into business opportunity.
- Explaining complex change through a compelling business narrative.
- Showing how process redesign creates measurable commercial value.
Result
A successful pilot convinced the regulator to roll out the approach nationwide. Customers gained almost a full day; for the provider, three positions and USD 110,000 in annual costs were eliminated, and being first to market increased revenue by 10%.
Read the full case study → How We Increased Revenue by 10% by Eliminating a Piece of Paper
The First-Mover Advantage Had Nothing to Do with the Product
The situation
Three companies won the same government tender. They had the same product, the same price and the same two-month deadline to begin operations. Yet one company captured 75% of the market almost immediately.
What this demonstrates
- Turning operational decisions into a compelling business story.
- Explaining why execution often matters more than strategy.
- Communicating business lessons through real-world experience rather than theory.
Result
By removing startup bottlenecks before competitors did, the business achieved a 75% market share within two months — and maintained it throughout the contract.
Read the full case study → The first mover advantage had nothing to do with the product
Turning Terms & Conditions into a Decision Tool
The situation:
SGS Group's standard Terms & Conditions were written by lawyers, for lawyers. They provided the necessary legal protection. As usual, clients struggled to understand them and had to employ lawyers to translate them into relevant language. The commercial value of the content was zero.
What this demonstrates
- Diagnosing why a document fails.
- Turning legal language into clear, usable content without sacrificing accuracy.
- Using measurable before-and-after evidence to demonstrate the value of a content transformation.
Result
Flesch Reading Ease rose from 35 to 51. Word count fell by 33%, and average sentence length dropped from 19 to 11 words.
The legal protection remained intact. What changed was its usefulness: clients could understand what they were agreeing to and act on it.
The document stopped being a liability and started working as a sales tool.
Read the full before-and-after → Turning T&C into a decision tool