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WORDS THAT CONVERT
WORDS THAT CONVERT
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  • Conversion works
    • D&S DC Engine Pump Sales Campaign
      • Analysis of the Original Facebook Ad
      • New Facebook Ad
      • Product Launch Email Series
        • Product Launch E-mail
        • Objection Fighting Email
        • Lift E-mail
    • Financial Education for Kids Sales Campaign
      • Online Ad
      • Blog Post
      • Landing page
      • E-mail
      • Sales Letter
    • Real Estate Advertising Review | From Analysis to Improved Messaging
    • Wellbeing Activity Group Poster
  • Case studies
    • Structuring a Complex Logistics Problem for Faster Decisions
    • Reframing an Unpopular Concept for a Resistant Audience
      • Audience Resistance and Message Framing. Strategy Analysis
      • Promoting an Unpopular Idea Through Reframing
    • Explaining Free Markets to a Sceptical Audience
      • Communication Strategy Behind the Report
      • Communicating Across Ideological Barriers
  • Content thinking
    • Explaining Electronic Cargo Tracking
    • Explaining a Technical Product in Simple Terms
    • Converting regulatory legal text into a business tool
      • Original text
      • Analysis and Restructuring Strategy
      • Restructured Business Version
    • Turning Terms & Conditions into a Decision Tool
      • SGS General Conditions of Service
      • Before and After Comparison
    • Reducing Length Without Losing Value
      • Original REI Article
      • Content Reduction Strategy
      • Condensed Version
    • Using Behavioural Psychology to Reduce Friction
    • Audience Analysis Before Writing
    • Analysing an Unconventional Content Strategy
    • Internal Linking as a Decision Structure
    • Finding the Right Content Partnerships
  • Content strategy
    • Moving to Riga: Your Roadmap to Property Ownership in Latvia
    • Why Riga
    • Why NOT Riga
    • Moving to Riga: Your Roadmap to Property Ownership in Latvia
      • Part 1. Sun, Light, and Orientation
      • Part 2. Noise, Micro-location, And Why Quiet Is Rare In Riga
      • Part 3. Liquidity Killers
      • Part 4. Neighbours, Buildings, and Governance
      • Excerpts from 57-point checklist
      • 57-point checklist. Buying guide for Riga residential property
      • What's next?
  • Narrative & Brand Tone
    • Narrative-driven product positioning
    • Creating desire through storytelling
    • Dinner invitation
    • Building Curiosity Through Storytelling
  • Testimonials
  • Contact
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