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Words that convert
Words that convert
WORDS THAT CONVERT
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  • Conversion works
    • D&S DC Engine Pump Sales Campaign
      • Analysis of the Original Facebook Ad
      • New Facebook Ad
      • Product Launch Email Series
        • Product Launch E-mail
        • Objection Fighting Email
        • Lift E-mail
    • Financial Education for Kids Sales Campaign
      • Online Ad
      • Blog Post
      • Landing page
      • E-mail
      • Sales Letter
    • Real Estate Advertising Review | From Analysis to Improved Messaging
    • Wellbeing Activity Group Poster
  • Case studies
    • Structuring a Complex Logistics Problem for Faster Decisions
    • Reframing an Unpopular Concept for a Resistant Audience
      • Audience Resistance and Message Framing. Strategy Analysis
      • Promoting an Unpopular Idea Through Reframing
    • Explaining Free Markets to a Sceptical Audience
      • Communication Strategy Behind the Report
      • Communicating Across Ideological Barriers
  • Content thinking
    • Explaining Electronic Cargo Tracking
    • Explaining a Technical Product in Simple Terms
    • Converting regulatory legal text into a business tool
      • Original text
      • Analysis and Restructuring Strategy
      • Restructured Business Version
    • Turning Terms & Conditions into a Decision Tool
      • SGS General Conditions of Service
      • Before and After Comparison
    • Reducing Length Without Losing Value
      • Original REI Article
      • Content Reduction Strategy
      • Condensed Version
    • Using Behavioural Psychology to Reduce Friction
    • Audience Analysis Before Writing
    • Analysing an Unconventional Content Strategy
    • Internal Linking as a Decision Structure
    • Finding the Right Content Partnerships
  • Content strategy
    • Moving to Riga: Your Roadmap to Property Ownership in Latvia
    • Why Riga
    • Why NOT Riga
    • Moving to Riga: Your Roadmap to Property Ownership in Latvia
      • Part 1. Sun, Light, and Orientation
      • Part 2. Noise, Micro-location, And Why Quiet Is Rare In Riga
      • Part 3. Liquidity Killers
      • Part 4. Neighbours, Buildings, and Governance
      • Excerpts from 57-point checklist
      • 57-point checklist. Buying guide for Riga residential property
      • What's next?
  • Narrative & Brand Tone
    • Narrative-driven product positioning
    • Creating desire through storytelling
    • Dinner invitation
    • Building Curiosity Through Storytelling
  • Before writing
    • Severstal cargo tracking case study
    • How We Increased Revenue by 10% by Eliminating a Piece of Paper
    • The First-Mover Advantage Had Nothing to Do with the Product
  • Testimonials
  • Contact
    • Contact me

Online Ad

Smartphone screen with symbolic Google Ads sign

Blog Post

Bird's view on the desk with keyboard, stationery and coffee

Landing Page

Bird's view on the desk with coffee, globe and stationery

E-mail

An opened envelope, from which various notes fly out

Sales Letter

Letters in the mailbox
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