Objection Fighting Email

Hi, Josh,

Time is running fast for the end of our promotion campaign. And you are sitting on the fence. What are your concerns?

1. “This pump is expensive!”

Depends on how you count your money.

• Spread the cost over the lifespan, and it instantly becomes a prudent investment. It stands well against our primary competitors.

• It’s stingy on fuel. With 0.65L/hr at a maximum load, it is a bargain.

• You might be surprised to know how long it lasts with just basic care. We have farmers using it for up to 5 seasons.

• Factor in increased crop yield!

2. “If it breaks, it’s as good as dead.”

It’s not a throwaway pump: it’s built for rugged African fields. And even if something goes wrong, help is often just a few hours away. Our 30+ branches across Kenya are at your disposal.

3. “It cannot handle water from our pond.”

Open impellers have been designed to pump slightly muddy or silted water from natural sources, such as rivers, ponds, or lakes. Suction is 8 m, and we will assess your conditions before you commit to the purchase.

4. “It takes a college graduate to operate it!”

We made it for farmers, not engineers. Very easy to start - self-primed, simple recoil - equipped with quick-couple hose connectors. Suction strainers and accessories (included) simplify setup.

It is compact and portable, making it easy to move and store.

5. “I’d rather buy a solar pump!”

Right move! And you are in the right place, too. We offer a range of solar pumping solutions. But you need to invest, man! Before you save enough, why not use our working horse, the Engine Pump, instead?

6. “I would buy a Honda!”

It's a good brand. We respect it (and even sell their pumps!). Our pump's performance is comparable to other bands. Some parts we supply may not come in their package, so you must buy them separately. Besides, our pump is unique. It combines self-priming, portability, and versatility.

No more back pain. No more wasting time waiting for water delivery.

See how it improved the life of Wycliff from Butere.

P.S. Remember?

Kevin@davisandshirtliff.com

+254 766 894

41762-00100 Dundori Rd, Nairobi

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