The content demonstrates how "boring" and sometimes "unimportant" text usually neglected by companies can be made into a conversion tool. 

Datasheet for the trade

This document used to be one of my staples, which I, as the person responsible for the contract, had to issue whenever changes to the contract or routine were introduced. Nobody from the company or the trade has ever actually used it. I only had a vague idea of why we would issue it at all. At a glance, it was obvious that the document was not very user-friendly.