Real Estate Agency Facebook Ad

Analysis

Homeriga is a real estate agency specialising in the sale of apartments in newly built projects. One of their Facebook ads is below.

The ad says, "Looking for an apartment of your dreams in a newly built project in Riga? We have more than 70 new projects and over 3,000 apartments in our portfolio. We'll find it for you free of charge." 

The ad does not differentiate the agency among dozens of others. It does not segment the market. It hardly offers any benefits to a buyer, except the "free of charge" offer, which is somewhat misleading (in Latvia, an agent is paid by the seller). 

Real estate agency Fa cebook ad in Latvian

 Solution

1. Target audience: select only investors looking for a property to make passive income. 

2. Differentiation: offering properties that have a list of tangible benefits for such buyers. 

3. Offer an extra, but very important service: preparing the apartment for placement on the market. 

Facebook Ad

You’ve got a killer offer to purchase an apartment. Now, you can turn your dreams into reality—earning rental income.

But wait...See more

🔥

🧚🏻

  • Renovation! Takes months, costs a fortune, needs your presence, and is a major headache.
  • Shabby lobby and unkempt backyard turn off tenants.
  • Same with high utility bills.
  • And what if another owner tries to terminate collective ownership?

Before you know it, your profit shrinks by thousands, both in costs and lost revenue.

The Solution? Buy a New Apartment in a New energy-efficient Building. Start earning money from day one.

Homeriga will efficiently help you.

  • Unmatched Selection: Access 3000+ apartments in 70+ projects.
  • Tailored Advice: We’ll help you pick the property that matches your

investment goals.

  • No Fees for You: Our services are 100% free for buyers.
  • Seamless Process: Let our team of 16 agents with 20 years of experience

guide you every step of the way.

  • Ready-to-Earn: Turnkey options, including expert furnishing*, designed to

attract tenants promptly.

 

*Available at an additional cost

Keys to new property dangling from door handle. In the background there are unpacked boxes with belongings

Save Thousands Buying an Apartment in Riga

Buy a New Apartment.