Hi, I am Andriy Koval (PhD, MBA, MSc).

I've written contracts in English translated into Russian for a Russian steel mill, reports for Kenyan government officials, proposals for large international corporations, investment presentations for corporate headquarters, articles in magazines, and designed promotional materials — all before I ever called myself a copywriter.

25+ years in international business management, spanning Eastern Europe, Asia, and Africa,  have taught me that persuasive writing isn't about adjectives. It's about understanding what your reader needs to hear, in the right order, using words that don't require a second read.

Currently, I craft B2B and B2C copy, technical content, and direct response campaigns for clients who prioritise accuracy over buzzwords. Landing pages. Email sequences. Case studies.  Sales letters.  Web content. The full spectrum, without the fluff.

I also write for my pleasure. See the example from my decades in international trade, about cocaine shipments and end with corporate politics. [Read one here]"

Fluent in English and Russian. Post-Soviet background, global perspective, Riga-based. I meet deadlines, take feedback well, and do not overthink simple projects or undersell complex ones.

I specialise in

📑 landing pages,

📬 email series,

📤 sales letters,

📜 sales pages,

💎 online ads,

🧰 case studies,

📚 e-books, and

📉 whitepapers.

Want to see how I can help your business grow?