"I know nothing in the world that has as much power as a word."
Emily Dickinson

Most copywriters write about your product. I find out why it wins — then write that.

Direct response copy for logistics, property, and financial services businesses. Strategic thinking included.

Hi, I am Andriy Koval (PhD, MBA, MSc).

I've written contracts in English translated into Russian for a Russian steel mill, reports for Kenyan government officials, proposals for large international corporations, investment presentations for corporate headquarters, articles in magazines, and designed promotional materials — all before I ever called myself a copywriter.

 

25+ years in international business management, spanning Eastern Europe, Asia, and Africa,  have taught me that persuasive writing isn't about adjectives. It's about understanding what your reader needs to hear, in the right order, using words that don't require a second read.

 

Currently, I craft B2B and B2C copy, technical content, and direct response campaigns for clients who prioritise accuracy over buzzwords. Landing pages. Email sequences. Case studies.  Sales letters.  Web content. The full spectrum, without the fluff.

 

I work best with manufacturing, logistics, high-tech, fashion and service industry clients.

 

I also write for my pleasure. See the example from my decades in international trade, about cocaine shipments and corporate politics. [Read one here]"

 

Fluent in English and Russian. Post-Soviet background, global perspective, Riga-based. I meet deadlines, take feedback well, and do not overthink simple projects or undersell complex ones.

 

I specialise in

  • landing pages,
  • email series,
  • sales letters,
  • sales pages,
  • online ads,
  • case studies,
  • e-books, and
  • white papers.

 

Want to see how I can help your business grow? 

Crafting Words That Convert | Persuasive B2B & B2C Copywriter | Storyteller | Direct Response Copy.

"Working with Andrei was very pleasant, ever approachable. Systems were in place, and whenever his intervention was needed, he stepped in to provide executive assistance and pragmatic solutions. His experience in and on the job was evident, having globe-trotted with SGS across Asia and Europe.

His unique sense of humour was legendary. Other than his work side, he is a genuinely fun person to be around."

Hansal Shah, lawyer

Contact me

Location

Riga, Latvia